Why is Profhilo so popular? As we get older, the skin's levels of hyaluronic acid start to go down. Hyaluronic acid is one of the things that keep skin looking plumped up and hydrated, so it's no wonder that injectable moisturisers—which are made up of hyaluronic acid—are only getting more popular. There are a number of brands of injectable moisturiser out there, but Profhilo is the one that has caught people's imagination. It's not a filler, it doesn't add volume to the face, but it improves the skin health and strength. One of its big selling points is that it requires far fewer injections than some other products, which is always attractive if you're not keen on needles. Profhilo works from the inside, spreading out through the deeper layers of the skin, boosting hydration and encouraging bioremodelling of your collagen and elastin fibres. Along with lower levels of hyaluronic acid, older skin is also characterised by depletion of and abnormalities in collagen and elastin. In this way, Profhilo is designed to improve the levels and quality of the three biological factors that keep your skin looking fresh, plump and youthful. To find out more about Profhilo and to watch a procedure being performed, I went along to the CosmeSurge clinic where I talked with Dr Pam Benito about injectable moisturisers and joined her for the first of two rounds of treatment on her patient, Jenny. Watch the video to see how it went.

This video is sponsored by Cosmesurge

ABOUT ALICE HART-DAVIS

Alice Hart-Davis is an award-winning beauty journalist and author. For nearly 20 years she has been reporting on the aesthetic cosmetic procedures colloquially known as tweakments, and has trialled countless procedures in order to review them.

Alice has won many awards for her work, though none for services as a cosmetic guinea pig. She attends aesthetics conferences around the world and spends a lot of time catching up with the doctors, surgeons, dentists, nurses and the companies behind the technology in this fast-expanding field, the better to understand the tweakments on offer.

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