For user experience to attain its rightful place as a C-suite function, the UX team must achieve recognition as mission critical to the success—and indeed, to the market viability—of the business. What gets in the way? Often it’s your mid-level partners in product management, development, sales, and marketing whose priorities don’t yet account for the huge contributions world-class UX can make to their OKRs. In this talk, John Bowie will offer strategies for making the business case for UX and recruiting allies to the UX cause from across the organization.

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