BEVERLY HILLS RODEO DRIVE - Driving Beverly Hills, Rodeo Drive, Luxury Shopping Street, Los Angeles, California, USA, Travel, 4K UHD
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Beverly Hills is a city in Los Angeles County, California. Located within 5.7 square miles and surrounded by the cities of Los Angeles and West Hollywood, it had a population of 34,109 at the 2010 census and an estimated population of 33,792 in 2019.
The city is home to many celebrities, luxury hotels, and the Rodeo Drive shopping district.
Originally a Spanish ranch where lima beans were grown, Beverly Hills was incorporated in 1914 by a group of investors who had failed to find oil, but found water instead and eventually decided to develop it into a town.
Rodeo Drive is a two-mile-long (3.2 km) street, primarily in Beverly Hills, California, with its southern segment in the City of Los Angeles. Its southern terminus is at Beverwil Drive, and its northern terminus is at its intersection with Sunset Boulevard in Beverly Hills. The name is most commonly used metonymically to refer to the three-block stretch of the street north of Wilshire Boulevard and south of Little Santa Monica Boulevard, which is known for its luxury goods stores.
The "Rodeo Collection," a 45 store, 70,000 square foot shopping mall opened in 1983 at 421 N. Rodeo Drive. The building is only four stories high with the first floor below street level in order to satisfy local building codes. The retail space initially leased for as much as $120 per square foot, which, according to an executive with commercial real estate firm Julien J. Studley, was "the highest price for any kind of space in the Los Angeles Area."
Two Rodeo Drive, another outdoor shopping center, was built in 1990. It initially housed, amongst other stores, Christian Dior and Valentino. The original developer, Douglas Stitzel, sold the property for about $200 million immediately after its completion. The shopping center was hard-hit by the early 1990s recession, with occupancy rates dropping to as low as 60%, and the buyers sold it at an almost $70 million loss in 2000. By 2007 the property was financially stable again and was sold to a group of Irish investors for $275 million. It resembles a “faux-European shopping alley” and features a cobblestone street. Some architects have claimed that Two Rodeo Drive is similar to a "theme park in the manner of Disneyland."
French fashion firm Lanvin opened a store on Rodeo in 2011. According to CEO Thierry Andretta local customers were expected to account for about 60% of the store's sales, with international tourists accounting for the balance, lending some credence to Rodeo Drive's reputation as an internationally renowned shopping area.
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