Rick Arvielo, CEO of New American Funding shares the reasons why New American Funding is the lender of choice for so many professionals in the mortgage industry. We are a privately held company and pride ourselves on being organic and forward thinking. Lastly, our culture is at the heart of everything we do. New American Funding fosters an environment where loan originators thrive. Experience the difference for yourself and join us today!
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00:00 NAF is Privately-Owned
01:32 Unique Solutions to the Changing Market
02:38 Leads Delivered Directly to You
03:36 Developing Our Own Tech
03:56 Outstanding Company Culture
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This is Rick Arvielo, the CEO of New American Funding. You know, we've been blessed lately. We've had a lot of loan originators joining New American Funding. So I was asked to do a video on why NAF, and I thought I would start by just talking about some of the questions I get asked most often. The first one has to do with the fact that we're private. You know, we're one of the larger lenders in America. I think we're the 12th largest independent lender in America right now. And we're not public. We'll never go public. And we've never even taken a dime of investment from private equity firms or hedge funds. And that's because we always want to be in control of our own destiny. We don't want to answer to a financial partner whose focus is going to be on return on investment. So we want to do things for our reasons. In our way. We are organic. What does that mean? Well, a lot of companies out there, they're buying other companies. We really don't do that. We believe in hiring one originator at a time so we can make sure that they're a great fit for the new American funding family. We're very well capitalized now, I can tell you that. And you would not know, but it's evidenced by the fact that we've amassed almost a $70 billion servicing portfolio. You can't do that unless you're well capitalized. So new American funding is very financially strong, which is really important in the market we're in right now. We're also focused on where lending is going. And this is something I'm most proud of. You know, a lot of lenders out there, they just do things the way they've always done. The mortgage is a 100 year old institution. We try to focus on where we think the market is going. I'll give you a couple of examples. We have NAF Cash. NAF Cash is a program where we can turn your borrowers into cash buyers. Well, now why does that matter when inventory is tight, which it is now, and it will be for the foreseeable future. Cash matters. Over a third of the transactions right now are cash. It's higher than it's ever been. So our ability to enable your borrowers to use our cash when making their offer and buying the home is so important and getting them chosen when it's a multiple offer situation. So we approve your borrower for our cash. They make a cash offer, we buy the house on their behalf, and then you just finance them after. It's super quick and easy and it gives your consumer an advantage in the market we're in today. We have NAF leads. So what is that? You know, as an outside originator, you need to stay focused on your referral partners. The problem is a lot of borrowers are starting their journey online and you don't have access to them because they're not going through the real estate agent partners. So we've stood up a system where we acquire leads, we call the buyers, we get them on the phone and then we transfer them to you. When you're ready to take one, your phone will literally ring and say, Hot lead. And if you answer it, there's a borrower waiting to talk to you on the other line so you can stay focused on your referral partners, which is what you need to do. And we just hand deliver live borrowers to you in your area. You pick the geofence and then you're off and running with a consumer that you otherwise would never come into contact with. That's the future. That's where things are going. More and more borrowers are starting their journey online. And probably the last, but certainly not least, is our culture. My wife and I started this business 20 years ago and we've always stayed focused and stayed true to our culture. So please consider joining new American funding. Thank you.

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