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In this video we are reviewing the book Blue Ocean Strategy by Renèe Mauborgne and W. Chan Kim. An amazing marketing book on how to create uncontested market space and make the competition irrelevant.

Who Should Read this?: 0:23

Key Takeaway #1 (How to bean the competition: Don't compete): 0.40

Red Ocean: 0:58

Blue Ocean: 1:28

Key Takeaway #1 (How To Find Your Blue Ocean): 1:51

Step 1 - Find Current State Of Your Industry (factors competed on): 1:58

Step 2 - Creating New Market Space: 2:23

1st Path - Look Across Alternative Industries: 4:57

2nd Path - Look Across Strategic Groups Within Industry: 6:17

Recap: 7:11

Final Words: 7:33
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