One of the benefits of using Advantage Plus campaigns is that they can be used to strategically create ad fatigue against an advertiser's control ads. Sometimes these ads are so good that they prevent other ads from getting spend. While they are extremely desirable in isolation, they create a liability of over-reliance and the inability to test any new ads to aid in the scaling of efficiency. By putting these ads into an Advantage Plus campaign, the advertiser can force them onto people who are more likely to make a purchase, which can help to generate more revenue in the short term. However, this also means that the control ads are being shown to people who may not be as interested in the product or service, which can cause them to become fatigued and less effective over time. This process creates opportunities in our control environments for new ads to break through, which is the best case leveraged risk to create growth.

Another drawback of using Advantage Plus campaigns is that they can result in less net new money for the advertiser. While the report may show an increase in sales on Facebook, this may not necessarily translate to a linear increase in revenue for the business. The reason for this is that the ads are being shown to people who are already in the market to buy, rather than reaching new potential customers who may not have considered the product or service before. Creating overlap between multiple channels and damaging the incrementality that is Facebooks single greatest value in the marketing mix. This can limit the advertiser's ability to grow their business, and may not be a scalable solution in the long term.

Using Advantage Plus campaigns can also ultimately raise the advertiser's cost of advertising and decrease the quality of impressions that they are buying. This is because the ads are being shown to people who may not be as interested in the product or service, which can result in lower engagement and lower Estimated Action Rate. Additionally, this means that many more of the ads may not be shown in premium placements, such as above the fold, which can further decrease their effectiveness.

Advantage Plus campaigns can be beneficial in certain situations, they should be used sparingly and in conjunction with other advertising strategies. By using them to create ad fatigue against control ads and generate some depreciation in proven assets, advertisers can create more opportunities for testing and optimization, which can ultimately lead to greater scalability and efficiency. However, using Advantage Plus campaigns as a sole strategy can be a liability, as it may limit the advertiser's ability to reach new potential customers, raise omni-channel costs, and ultimately result in less net new money over time.

Resources
► Education Resources
- The Facebook Ads MBA Program: [ Ссылка ]
- Disrupter School & Private Community (Trial for $100): [ Ссылка ]
- Facebook Disrupter Group (free): [ Ссылка ]

► Work with me directly
- Book a Consulting Call: [ Ссылка ]

► Newsletter & Merchandise
- Shape of Disrupt: [ Ссылка ]
- Disrupter School Merch Store: [ Ссылка ]

#Shorts #fyp #Fbads #facebookads #digitalmarketing #dtc #tiktokads #dropshipping #money #onlinebusiness #makemoneyonline #entrepreneur #ecommerce #marketing #mediabuying #facebookads #makemoneyonline #ai #Facebook #howtomakemoneyonline #howtorunabusiness #howtorunfacebookads #business #onlineincome #onlineshopping #businessowner #businessideas #socialmedia

свернуть