Artificial intelligence startup Luma AI unveiled a tool that can generate realistic video footage from a few lines of text, opening up new possibilities for rapid video creation.

The company’s “Dream Machine” platform, now available to the public, allows anyone to type in a descriptive prompt and have it rendered as a high-definition video clip generated in minutes.

This accessibility could have significant implications for video content creation and the AI industry. Luma AI’s Dream Machine will go up against the highly anticipated upcoming release of OpenAI’s Sora, which also generates video from text.

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