If you are just getting started with Amazon PPC or ran a few campaigns, it is really important for you to understand Amazon PPC Keyword Match Types. It may be a simple concept, but this video is a good reference to understand what a broad match is, what a phrase match is and what an exact match is. If you don't completely understand this you could be wasting money on your PPC advertising. Please let me know in the comments if you have any questions related to all things Amazon.
Also if you want to get advanced I do recommend Helium 10 for advanced keyword research. You can get a discount on it here:
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