You've probably heard by now about Apple's New iOS 14 privacy update which is designed to STOP apps like Facebook and Google from tracking you on your phone.

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Content:

0:00 - Apple vs Facebook: What’s happening
1:39 - What are the new Apple Privacy Updates?
2:56 - Will this affect your Facebook Ads?
4:56 - The businesses this will impact the most
6:44 - Will this affect lead gen campaigns?

Facebook have even gone as far as publicly saying what APPLE is doing is WRONG and they even went as far as buying an old school full page newspaper ad to let people know that this is going to affect businesses in a BAD way….

And if you already have run Facebook ads in the past, then you might have also got an email letting you know about these changes…

And a user perspective you might thinking "This is great! I'm now going to have more privacy online."

But from a business perspective, especially if you run ads or your thinking of running ads, you might be thinking how will this affect me!?

So in this video I'm going to help you answer 2 questions:

1. What exactly are Apple's New Privacy updates
2. How will this affect you if you run or are thinking of running Facebook ads?

So let's get started...

1. What are Apple's New Privacy updates?

If we go to apples Developer page here: [ Ссылка ]

You can see that they say “you will need to receive the user’s permission through the AppTrackingTransparency framework to track them or access their device’s advertising identifier.”

And in 2021 by default all apps will turn off tracking UNLESS the user specifically gives the app permission to track them.

But let’s be real…

Most people when given the option “Do you want the app to track you?” Or going to select NO…

What this means is that Facebook won’t be able to know which apps you’re using and they won’t be able to display targeted ads inside these apps.

So, that brings us to the second question…

How will this change affect you?

Well, it depends on HOW you’re using Facebook ads.

First of all, this is mainly going to affect ads in the Facebook audience network.

Now from a lead gen and digital marketing perspective, which Is what myself and my clients mainly use Facebook for, most leads do NOT come from the audience network.

Most leads come from the Facebook or Instagram news feed.

The audience network is more effective when it comes to building brand awareness and retargeting people and those kinds of ads.

So if you’re running ads mainly to generate leads, appointments and clients… You can check right now where most of your leads come from and I can almost guarantee most of your leads will come from either the Facebook or Instagram news feed.

So, who will be affected by the Facebook audience network?

Well, I think the biggest businesses that will be affected will be businesses that have their own app that relies on ads to generate revenue.

So, if that’s you, this change is going to be bad for you. And that’s why Facebook themselves said that this change will affect apps that are free and rely on ads to generate revenue and that’s why they are going to either die because the apps can’t make any money or they are going to have to switch to a subscription model. Where the app is no longer free and you have to pay for it.

And Facebook is obviously going to lose a lot money in this process and if apps do switch to subscription base model, this does actually help Apple they get a percentage of the revenue made from in app subscriptions and purchases.

So it will be interesting to see what happens next year. Facebook have said they’re working on ways to get round this, so we’ll just have to wait and see if they figure something out… But if they don’t, it might mean next year we say LESS free apps with ads and more paid apps.

So that’s who this change is mainly going to affect.

But for most people watching this video, who are using Facebook Ads to generate leads, you should be fine.

And remember most of the data Facebook uses comes from the Facebook pixel being installed on thousands of information based websites. So if you want to learn how that works, check out the video I made called “How Facebook Ads interest targeting REALLY works” to learn more, I’ll include a link in the description to this video.

So anyway that’s it for this video, hope that helps, stay focused and I’ll see you in the next one.

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