One year on from her debut album, ‘English Rose’, and a further four since her debut EP, Connie has set up her own record label (Jump The Fence) and cemented a tight-knit, creative support network. In doing so, she’s brilliantly carved out a space to be authentically herself. Connie is such a refreshingly frank storyteller, compellingly depicting real-life encounters paired with an up-to-date indie-rock sound make her decidedly British experience so universally appealing. With radio support from Annie Mac, Jack Saunders and pages dedicated across both the fashion and music press Connie will continue her reign throughout 2021.

The British Music Embassy is the official UK residency at SXSW. Since 2008 it has hosted over 450 UK artists, positioning them in front of a global audience in order to help them to break into new markets and advance their careers. The British Music Embassy also showcases UK production and equipment, giving artists from the UK an unparalleled platform on the world music stage. It also programs non-music events. Panels, networking sessions and Q&As run alongside live music to help establish international relationships that build careers and businesses. The British Music Embassy is brought to you by AIM, BBC, BPI, the Department for International Trade (DIT), PPL, PRS for Music and PRS Foundation, with further support from ATC-Live, DIY Magazine and Output Belfast.

About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

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