Have you ever wondered how Zappos, one of the most popular shoe retailers online, got started? At first, Zappos' model was to partner with shoe companies and provide an extensive selection of products without any inventory or order fulfillment costs. This means that their customers could place orders through their website, and their partner companies would then fulfill the orders. Zappos would then collect the retail price and pay the vendors the wholesale price. But then something happened that changed the company's strategy. They shifted their focus to customer satisfaction, and that's when they realized that they needed to make a change to their business model. In 2003, they made a bold move and started fulfilling all orders from their own inventory. This change enabled them to maintain complete control over the entire process, from selection and inventory to shipping and handling. This, in turn, allowed Zappos to ensure that their customers received their products as fast as possible, and they could take care of any issues that arose. And, as we all know, Zappos' emphasis on customer satisfaction has paid off, making them one of the most trusted and beloved retailers online.
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