From its humble beginnings in 1913, through its incorporation in 1922, the legacy of the founder of our company, Yoichi Hata, continues into the 21st century. Yoichi Hata immigrated to Hilo, Hawaii in the late 1800’s. His wife Naeko later joined him, and in 1913, they started a “mom and pop” operation and began to wholesale products out of their warehouse/garage. Yoichi transformed a modest backyard operation on the Big Island of Hawaii into a prolific statewide network. They had ten children, of whom five were instrumental in developing the family business. Russell Hata, Yoichi’s grandson, is the current Chairman of the Board and CEO.

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