Video marketing tips for events. Michael Angelo Caruso and Tom Gump share tips and best practices from the Rotary world.
Here are #video #marketing tricks and how to create compelling marketing messages within an interesting mix of modalities and platforms.
These strategies and tips will allow you to maximize attendance and your ROI with efficiency and relative ease. Talking points include:
2:15 Using endorsements
4:30 CTR, CTA & FYI (click-thru-rate, call-to-action, for your information)
5:10 The importance of quality content
6:15 Marketing on Facebook
8:30 "Hitch your wagon to people with bigger wagons" (Facebook Queens)
12:15 # of impressions determine # of attendees (aim for impressions)
13:30 Making a great video is hard, getting views is harder
16:00 Engagement as leading indicators of success
16:35 The engagement scorecard (shares are worth more than emoticons)
18:00 Video marketing tips YouTube
20:00 Facebook throttles YT links (better to natively upload video)
24:45 Want to improve your audio? Improve your AUDIO
29:00 The best day and time to post
30:00 Test, test, test (the tweak even if you have to pull videos out of circulation)
31:15 Make the call-to-action super specific
32:45 Don't make people work to register #IdiotProof
34:00 Video distribution channels
This deep dive includes screen sharing into a live campaign to promote the 2020 international convention in Hawaii -- but 90% of these tips can be used to promote any event, physical or virtual. [Note: The Hawaii convention was held virtually because of the pandemic.]
These demos are courtesy of Tom Gump, Governor-Elect of Rotary District 5950 in Minnesota in the United States.
Want more marketing tips to grow your club, raise more money and get attention for Rotary?
Join Michael Angelo Caruso’s "Get the Word Out Now" group on Facebook.
Rotary International is the largest and best international service organization in the world. Its stated purpose is to bring together business and professional leaders in order to provide humanitarian service and to advance goodwill and peace around the world.
It is a non-political, non-religious organization open to all people regardless of race, color, religion, gender, or political preference. There are 35,000+ member clubs worldwide and 1.2 million Rotarians.
The Bill and Melinda Gates Foundation has partnered with Rotary to eradicate polio. We’re “this close” to getting the job done and it will mark only the second time in history that a disease has been kicked off planet Earth.
Rotary clubs usually gather weekly for breakfast, lunch, or dinner to fulfill their first guiding principle to develop friendships as an opportunity for service.
The Rotarian's primary motto is "Service Above Self. Rotarians also believe that "One Profits Most Who Serves Best."
Join Michael Angelo Caruso’s “Get the Word Out Now” Facebook group for marketing tips.
Michael Angelo Caruso is a lifetime Rotarian. He currently belongs to the Troy Rotary Club of Michigan in District 6380.
Michael’s first experience with Rotary was through a Group Study Exchange (GSE) to South Africa in 1995. The GSE program is now known as Vocational Training Teams (VTT).
He was club President in 2013-14 and served as District Governor in 2016-17 and Zone 29 Public Image Chair in 2019-21.
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