“If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable.
Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those
who stand out.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
00:00:00 - Intro
00:00:56 - Because there is so much of it, advertising is losing its effect
00:02:45 - Your product or service must be exceptional in order to stand out in today's world
00:04:24 - Taking risks is a safer strategy than avoiding them
00:06:17 - Concentrate on customers who are willing to try new things as well as spread the word
00:08:00 - Marketing is about creating new products
00:09:40 - Market to people who are looking for solutions to their problems
00:11:00 - Many businesses are afraid of the criticism, ridicule, and change
00:13:14 - Outro
Seth Godin (Author): [ Ссылка ]
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