Adi Pooram is celebrated in all Hindu temples in southern India in the month called Adi or Ashadha, corresponding to the English months of July-August, when the asterism Pooram (Delta Leonis) is in the ascendancy.

If the festival falls on a Friday, the occasion is considered to be highly auspicious, and the people worship the goddess in a more special way.It's a belief that, the Goddess attained puberty on "Aadi Pooram" day ." Aadi Pooram" falls during the Tamil month of "Aadi". And puberty ceremony is held at the Amman temples on this special day. Puberty ceremony was held for Koduvayur Shiva temple where in Vishalakshi Devi is given importance. Women were dressed in glittering sarees, and made preparation for the ceremony. The Goddess was dressed glamorously, and the rituals were performed.The festival is observed to propitiate the goddess Sakti Devi who is said to have come into this world on this occasion to bless the people. People therefore worship her in order to secure happiness not only for themselves but also for their loved ones.

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