Fold7 create Carlsberg's new TVC celebrating their sponsorship of the England team at Euro 2012. visit: www.fold7.com

Created to get the nation behind England once more, the ad centralises on life at the 'Fan Academy', where fans are put through their paces to go that extra mile and "give their all for England". Playing on Carlsberg's characteristic humour, the ad takes a light-hearted look at what it means to be a true England fan. Famous celebs from the world of football, sports and entertainment, including Des Lynam, Stuart Pearce, Sir Bobby Charlton, Ian Wright, Brian Blessed and Ray Mears train fans to hone their skills, "pushing the limits in fan performance" as Des Lynham exclaims.

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