The food and drink we love to buy and must share. What makes Flamin' Hot Cheetos, Blue Bottle, Sweetgreen and Oatly so popular? Suddenly Obsessed Marathon explores how we came to crave these foods.

Chapters:
00:00 – Intro
01:02 – How Flamin’ Hot Cheetos Became America’s Favorite Snack (Published March 2020)
13:25 – How Blue Bottle Went From A Coffee Cart To A $700MM Valuation (Published July 2019)
23:10 – How Sweetgreen Became A $1 Billion Salad Start-Up (Published March 2019)
30:44 – How Oatly Built A $100 Million Oat Milk Empire (Published November 2019)

It's easy to mistake Flamin' Hot Cheetos's popularity as just another social media trend. But experts say, its success is actually a reflection of America's shifting demographics and their desire for more intense flavors. Since launching in 1992, Frito-Lay has released a variety of Flamin' Hot products and people are obsessed from make up tutorials to fashion runways.

Blue Bottle Coffee offers drip coffee that costs roughly $5 per cup with locations around the world. The company touts its high-quality single-origin, freshly roasted artisanal beans. Based on Nestle's 2017 purchase of a majority stake in Blue Bottle the latter has a valuation of more than $700 million.

Sweetgreen was founded in 2007 after then-Georgetown students Jonathan Neman, Nicolas Jammet, and Nathaniel Ru (who met in an entrepreneurship class) got tired of the unhealthy and uninspiring food options around campus and decided to do something about it. As a start-up, it lured lunchtime lines across the country with its millennial and Gen Z-friendly $12 and up salads. In November 2021, the company went public and was valued at $5.5 billion on the first day of trading.

Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America. In May 2021, Oatly began trading on the Nasdaq under the stock ticker “OTLY” and was valued at $13.1 billion after it went public.

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From Flamin' Hot Cheetos To Oatly, Your Favorite Foods Explained | Suddenly Obsessed Marathon

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