Whether you're creating a new campaign or optimizing existing ones within Google Ads, having a solid campaign structure plays a very crucial role. Most Google Ads specialists would pay very little attention to how a campaign should be structured, therefore they miss out on the benefits that result in better and more informed optimization decisions.

Data is key to the success of any advertising campaign and the way you structure things within your Google Ads account is going to determine how successful your campaigns will be and what type/scale of data you'll be able to collect in a given period.

How to collect better data with the help of a better campaign structure? Watch this tutorial through to to the end to learn the right strategy.

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