Brand Tone of Voice is simply the way you speak to your audience through the written word. It guides what you say in writing, and how you say it over all of your communications be that print or digital.
In this video, I have collated together the slides from a presentation I gave at The Content Marketing Academy Conference in Edinburgh (www.cmauk.co.uk) and added a voiceover.
Apologies for the low volume of the audio :(
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