Thank you for watching this video from The Simplifiers Podcast!
New interviews are published every Tuesday and Friday! Subscribe to the channel today: [ Ссылка ]
——
What if there was a way to definitively know and understand what your customer wants? With this information, you would be able to confidently convert more leads into clients and know you’re charging the right amount. Would you want to learn how?
My special guest today is author Melina Palmer and she’s simplifying how to understand what your customer wants. It all comes down to behavioral economics, (as in, why do people buy things when they do) to truly discover what they want and most times, can’t tell you. When we better understand how their brain works, we understand how your brand’s nuances and nudges are working for (or AGAINST!) you and your sales targets.
Here’s how.
My special guest today is Melina Palmer and she’s simplifying how to understand what your customer wants.
We tackle and simplify all aspects of it, including:
*How she defines ‘behavioral economics’ and why it’s so important to understand what unspoken forces are at play when your customers are thinking about buying your products or services
*Two simple ways you can improve your pricing and increase sales by better understanding your customer’s behaviors
*understand that 99% of what people do is on subconscious, unspoken level
*standardize your pricing to end in the same number (whether it’s 5, 7, 9 or 0)
*Learn ways to create better “brain-friendly” brand messaging, using the tools of framing and priming
*If decisions are made (mostly) on the subconscious level, she shares the hidden rules in the brain that’ll actually increase sales
*…and ultimately, we talked about “the jar method”, which is a BRILLIANT way to motivate and keep your clients accountable for the work they promise to complete in between coaching calls. How to use this method to help them #dothething (BTW, I’m stealing this idea, it’s so smart!)
Melina has a certain knack for simplifying this topic (which can come off as a bit cerebral) without it feeling too academic or stuffy. We all know that we are faced with thousands of marketing messages in our daily lives… some we’re aware of, most we aren’t. No one really likes to be pushed into buying something or felt like they’ve been manipulated, right? (Yup, me neither.)
However, when you are aware of how your customer’s brain works when they are contemplating making a purchase or investing in a new thing from you, you can refine the buying journey to be more pleasant. And when you do that, you’re creating a more world-class experience working with you from start to finish… and this leads to fans in your gospel choir and referrals a-plenty.
Q: Are you ready to (truly) understand what your customer wants? If yes, this one is for you.
It’s time to #DoTheThing!
----
Show notes available with all LINKS mentioned here: [ Ссылка ]
You can follow Mary at:
Website: thesimplifiers.com
Facebook: facebook.com/thesimplifiers
Twitter: twitter.com/thesimplifiers
Instagram: instagram.com/thesimplifiers/
Snapchat: snapchat.com/add/thesimplifiers
Mary Baird-Wilcock, CSEP - the CEO of The Simplifiers has one goal in mind… to help you SIMPLIFY your life.
With over 17+ years experience in running a small business, she coaches creative entrepreneurs on how to simplify and optimize the operations side of running their small business.
Mary is the host of The Simplifiers Podcast, where she interviews very smart people from all over the world who take topics in business and in life and SIMPLIFIES them.
An international public speaker who’s been published in FORBES Magazine, Huffington Post and featured as one of the “Top 25 Young Event Pros to Watch” by Special Events Magazine, Mary is also on a mission to share the gospel of what a Texas breakfast taco is all about.
