In this video, you’ll learn what new trends will impact the commerce businesses. Time to get ready for the new year! ► Like this video? Subscribe! [ Ссылка ]

2020 has been a year of unprecedented growth for ecommerce businesses. With many businesses switching their focus online during the pandemic, the market is more crowded than ever. In this video, we are going to show you some ways to increase traffic to your Ecommerce business at each stage of the sales and marketing funnel to help you take your online business to the next level.

Driving traffic to your online store should be done through a variety of marketing channels, such as organic SEO, social media marketing, and paid campaigns. Essentially, you should be taking advantage of any and all ways to boost brand visibility and capture customers’ attention when their intentions match your offer, and of course convert them to paying customers.

Traditionally, for top-of-the-funnel users who are early in the consideration stage, we have to think about unbranded promotions. These customers are searching for a product you may offer, but they are not searching for your brand. This is an opportunity to get your name and product offering in front of them.

Before adding new channels to the mix, you will want to understand which platforms your competitors are placing their bets on. You can leverage Semrush’s Market Explorer tool to see which channels bring the highest traffic counts to rivals. You can use this data to follow your competitors’ lead and hop on to channels that are working for them, or find opportunities to focus some effort on areas where they have less presence.
Another source of traffic can be strategic content placement. And with the help of our Traffic Analytics tool, you can uncover which blogs and online publications are frequently visited by your target audience and make content placements in more relevant platforms that have higher traffic-driving potential.
Within each paid channel, there are cost-effective high-ROI customers, and there are highly inefficient ones. You might want to consider the following mix to make the best use of your spend:
With Google being the largest audience holder, it will likely require larger budgets for a blend of their different ad formats - Shopping ads, PLAs, and YouTube ads for user activations.
The next share of the budget should go to Facebook, although you should keep it smart as marketers tend to overspend and buy overpriced traffic.
Finally, keep a chunk of the budget for testing and trying out platforms that don’t evidently appear to have high ROI. As mentioned Instagram, Pinterest, and TikTok can become the most valuable paid traffic drivers. Test out different approaches to ad content and placement on these platforms and pay attention to what works and what doesn’t.

Ecommerce marketers tend to focus on channel mix, but the real key is to pour money into high-efficiency audiences. You can use insights from both internal and competitors’ data to pinpoint the most valuable cohorts, and thus build lookalike audiences for smarter targeting.
Keep in mind that absolute traffic and unique visitor numbers are not important here, what you need is to understand percentage points for competitors’ conversion rates.

USEFUL RESOURCES
Guide to Ecommerce SEO ► [ Ссылка ]
SEO checklist for 2020 ► [ Ссылка ]
How to drive more traffic to your website ► [ Ссылка ]
Most common SEO mistakes to avoid ► [ Ссылка ]
SEMrush provides huge amounts of incredible free resources and education for
digital marketers. Check them out!
SEMrush Blog ► [ Ссылка ]
Take a free 7 days trial ► [ Ссылка ]

TOOLS MENTIONED IN THE VIDEO:
Market Explorer: [ Ссылка ]
Traffic Analytics: [ Ссылка ]

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