Shagun 21-11 is the no. 1 herbicide for phalaris minor in Punjab & Haryana. To maintain its brand recall, UPL was looking for a catchy jingle which would remain etched in the minds of farmers in the north and across the country. Eggfirst was thereby given the privilege to conceptualize this TVC and jingle. So, we produced this TV Commercial (shorter version) and Audio Visual (AV), which served as a high energy capture of the brand proposition, accompanied with a flash mob like action dance & music.
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