About this presentation
What separates average companies from great ones? Behance CEO and co-founder Scott Belsky sits down with Rent the Runway Co-Founder / CEO Jennifer Hyman and Warby Parker Co-Founder / Co-CEO Neil Blumenthal on stage at 99u. The two entrepreneurs discuss the importance of having the right team ("Better to have a hole than an a-hole," says Blumenthal) and how to sell experiences that wow customers.
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0:44 difference between selling products/service vs. experience
1:29 delivering "cinderella experiences"
2:14 selling memories
3:56 thinking of companies as a pyramid
5:20 how do you make sure people know what they're selling
5:40 "hire slow, fire fast."
9:40 how do you help filter customer needs?
10:32 feedback
11:26 detail oriented, deliberate
12:00 how does your community help execute?
14:33 transparency and openness always wins
20:00 4 things to consider in Warby Parker
26:30 how do you think that helps build trust?
About Jennifer Hyman
Jennifer Hyman has been the Chief Executive Officer of Rent the Runway since the company's inception in November 2009. Jennifer co-founded Rent the Runway with her Harvard Business School classmate Jennifer Fleiss. After receiving approximately $31 million in venture capital, they quickly built the company to include over 2 million members, 60 employees and 150 designer brands. Rent the Runway is a members-only online fashion community that builds customer loyalty for designer brands by enabling women to rent dresses and accessories for all the special occasions in their lives.
About Neil Blumenthal
Neil Blumenthal loves helping people see. Determined to radically transform the eyewear industry, Neil and three friends launched Warby Parker in February of 2010. Warby Parker designs and sells vintage-inspired frames and prescription lenses for $95 whereas comparable quality glasses cost $500. For every pair sold, a pair is given to someone in need. To date, Warby Parker has distributed over 100,000 pairs to those in need around the world.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
