Self-Publishing authors ask how to price a self published book on Amazon. It’s an important decision when Amazon represents roughly 80% of book sales (or, more!) for self-published authors.

Author and entrepreneur, Julie Broad explains It's not as simple as figuring out what profit you'll make. There are a lot of factors to take into account when you decide what price to sell your non-fiction book at. In this video, you’ll learn one approach for using market research to help you figure out the range of prices your book should be in while being available for sale on Amazon, bookstores, and elsewhere.


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Video transcript:
When you self-published one of the essential things that you have to figure out to sell your book is what price point to offer it at now there's a few things that you want to think about before you use the formula or the approach if you will that I'm about to show you when you're trying to figure out the price point of your book it's one part art one part science.

First you want to figure out what is the ultimate goal of your book, what are the distribution channels, and what is the value you're offering to the reader.

By the way Amazon is really what you need to pay attention to as a self-published author that's where more than 80% of your book sales are going to come from even if you have bookstore distribution so really you're figuring out what's gonna make you stand out and keep that Amazon
monster fat and happy but how do you figure it all out.


Let's say you've decided that start with Y by simon Sinek is a good comparable for your book so I've gone ahead and pulled it up on Amazon and now what you want to do is a couple things first you're gonna pull the price for the Kindle, you're gonna pull the price for the paperback, and there is in fact a hardcover available so you're gonna take all those prices and put them in a spreadsheet just like I did over here so spreadsheet put book title category Kindle price as you can see all these at the top

Then you're going to input information here so a book title category and then most importantly you're putting the Kindle price, the softcover price and overall sales so a couple things you want to pay attention to so we're gonna scroll down I'm gonna where you can find the sales numbers

So the Amazon bestsellers ranks so it's 148 overall in books and now I want to look at the categories because this is where I might find some other books that are similar to it.

These are kind of weird categories for this book actually so I'm gonna stick with entrepreneurship so I'm gonna click on this it's a hyperlink and I'm going to go ahead and look at other books that might be in this category to see if there's something else that might be another cop for my books so let's just see we'll just say blueprint to business make it so now what I want to look at is number of reviews. This one doesn't have very many reviews so I probably won't use it as a comp

You want to look for somebody with probably 50 or more reviews and four-star or higher because that's really again you're looking for pricing comparables you don't really want to compete against somebody who it has no reviews the book isn't selling because that's not going to be a great cop so keep searching around until you find about 20 to 50 of these type of books whenever you find one that's a good comp I would then head over to down here check out where it is so this one is number one in accounting but keep in mind what categories are a
good fit for you so maybe personal finance is a good category so you'd head over and now look at what books are in that.

So you want 50 or more reviews and you also want to have books that are in multiple formats so let's say this book the code of an extraordinary mind was only available in Kindle that wouldn't work for our purposes we want books that are available in Kindle and ideally softcover as well as hardcover and then you're just gonna take all this information and keep in putting it into the spreadsheet and then at the end of it like I said when you have at least twenty or twenty to fifty comparable titles you're gonna take an average of the Kindle price and average of the softcover price, and see where you come out you may even want to take a meet a mean and a low and a high and just really start to take a look at the range of books you'll be competing with.

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