What we can learn from Tesla's PRIMAL BRANDING strategy.
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Book Recommendation: Primal Branding by Patrick Hanlon - [ Ссылка ]

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The 7 Core Principles according to Hanlon are:
1. Origin Story
2. Creed
3. Icons
4. Rituals
5. Nonbelievers
6. Sacred Words
7. The Leader

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Sources:

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Skand - Who's After Us [Official Video 4K]

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Tesla Model 3 P vs BMW M3 vs Audi RS4 - DRAG RACE, ROLLING RACE & BRAKE TEST

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Buying Tesla - “One day I’m buying one!”

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Comparison: 2010 Tesla Roadster Sport vs. 2011 Porsche Boxster Spyder

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Tesla Model S P100D Impressions! - Marques Brownlee

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"WARNING: This video may potentially trigger seizures for people with photosensitive epilepsy"

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Tesla's Biggest Threats (next 5 years)

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Huge Model 3 Meetup in Toronto

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What Nobody Saw At Tesla’s Model Y Unveiling!

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Main Title and End Credit song by Skand:
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Skand - Who's After Us [Official Video 4K]

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