Get a behind-the-scenes glimpse of Americana Manhasset's Fall 2018 fast-paced campaign shoot, "Odyssey." The short films starring Adut Akech and Gabriel-Kane Day-Lewis help to launch a charitable social campaign centered on #IAMAmericana. Through a creative combination of voice-overs and visuals, the models express who they are as unique individuals, each on their own odyssey.
Adut Akech, born during a journey from South Sudan to a refugee camp in Kenya, currently lives in Brooklyn and is one of the fashion industry’s most in-demand talents. She has recently begun working for the United Nations High Commissioner for Refugees. Gabriel-Kane Day-Lewis, born to actor parents in New York, raised in Paris and now covered in tattoos, found his calling as a musician early on, playing the piano and guitar from the age of eight.
There will be corresponding social posts featuring both models and Americana will be asking friends, followers and fashion partners to snap a photo or video revealing who they are. Americana Manhasset will donate $1 to charity for all such posts when they use the hashtag #IAMAmericana. There will be five benefitting charities representing a range of causes. Follow us on Instagram at @americanashops.
