“The new art of storytelling” is a 15-minute documentary that explores how businesses can best capture the imagination of customers in our digital-first era.

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ABOUT THE NEW ART OF STORYTELLING

This is the future of content. Brand storytelling is poised to transform how businesses connect with customers and employ the technology that powers customer experiences. Hear experts in consumer psychology, marketing, entertainment, gaming, and more reveal what it takes to capture the imagination of customers — and stand out in a crowded digital landscape. No matter what your role is, you’ll want to know the new art of storytelling.

👋 MEET THE CAST

- Kris Alexander, Professor of Video Game Design @ Toronto Metropolitan University
- Todd Harris, SVP, Global Strategic Alliances @ Valtech
- Derek Rider, CEO and Co-Founder of MediaOne
- Ben Bodien, Technology Director @ Rapha
- Jodie Whelan, Associate Professor of Marketing @ York University
- Sam Maglio, Associate Professor @ University of Toronto
- Claire Ford, Digital Marketing Manager @ BMW UK

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ABOUT CONTENTFUL
The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. With built-in orchestration, a robust app ecosystem, and app framework to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset. Nearly 30% of the Fortune 500 and thousands of companies around the world rely on Contentful to help them bring their best ideas to life. For more information, visit www.contentful.com.

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