One-third of the most popular posts on Facebook are about animals. How can you tap into that pet enthusiasm to get adopters to show up at your Maddie's® Pet Adoption Days event?

Find out as media consultant Christie Keith shares her tips and tricks for Using Social Media to Maximize Turnout for Maddie's® Pet Adoption Days. This webcast can be accessed via computer or mobile device.

Christie has managed social media coverage for Maddie's® Adoption events for the last three years. She'll cover topics including:

- How to use social media to get attention from traditional media.
- Posting strategies, including when and how, to have the most impact.
- How to get your Facebook followers to share your posts with their family and friends.
- How to attract first-time and hesitant adopters through social media.
- How to strategically and inexpensively use Facebook ads to publicize your adoption event.
- How to know if using social platforms like Pinterest, Tumblr, Foursquare and Instagram, as well as Facebook, is right for your organization's event.

This presentation is aimed at organizations with both basic and advanced social media awareness and skills. For those who have not yet started using Facebook and Twitter to promote pets for adoption, or who are just beginning to explore these platforms, please view Getting Started In Social Media for Animal Shelters and Rescue Groups before this webcast.

Christie Keith is social media manager for The Shelter Pet Project, the first public service campaign promoting an animal welfare cause in the Ad Council's 60-year history. She also consults on social media and communications for a number of veterinary and animal welfare organizations, including Maddie's Fund® and Dr. Marty Becker, the veterinarian on "The Dr. Oz Show" and "Good Morning America." As a writer and editor, her work has appeared in the San Francisco Chronicle/SFGate.com, Bark Magazine, and the nationally-syndicated newspaper feature "Pet Connection." She is the past director of The Pet Care Forum on America Online as well as of the Veterinary Information Network's pet owner website, and was founding editor of VeterinaryPartner.com.

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