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Google Hangouts were created to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it delivers the advantage of being near immediate, very interactive, widely available and on top of that free.

Hangouts are super easy to conduct, and once done they are immediately loaded to your YouTube Channel, allowing a seamless transition for you to market with it.

Let’s have a look at 3 ways you can do just that!

3 Ways to Use Google Hangouts in your Business

Great alternative to webinars - Small businesses often can’t afford the expense of using services like GoToWebinar, which can run you over of $500 a month if you have sizeable audiences. Hangouts are free, super easy to start, and require no elaborate tech setup. What’s more, Google will record it all for you and send it to your YouTube account when you’re done. Hangouts are a good way to hold a “webinar” without worrying about the expense and expertise required of other platforms.

Showcase your business - Hangouts are a very simple way to get the word out about your business, showcase products and services, and even conduct a product launch. Introducing your business to a new market segment, neighborhood or audience is also a terrific use of the platform. The viral aspect to using a Hangout in collaboration with your social media channels, especially Google+ is an excellent way to extend beyond your own reach.

Customer engagement and service - The best feature of Google Hangouts as it pertains to a small business is the ability to connect with your audience in a very personal hands-on fashion that lends itself greatly to your efforts to brand yourself in your market as a leader. Moreover, using a Hangout as a customer service tool, like holding a tutorial on how to best use one of your products, goes a long way toward establishing good will and social proof for your business.

how to use google hangouts for business.
how to use google hangouts for webinars

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