This video is part of our Tata Group case study series. This video brings a case study of Tanishq. Titan, a watch making Tata group’s company enters the unorganized jewellery market of India and emerges as an alpha brand Tanishq. A brand that ventured into failure and resurrected as the third most valuable company of Tata group. Ratan Tata’s Tanishq captures all sort of customers by its segments – Zoya, Tanishq, CaratLane, Rivaah and Mia. The video digs into a story of a brand that once was advised to be closed by one of the big fours, McKenzie. But the will and courage of Tata group kept it alive and now it’s flourishing. CA & Business Coach Rahul Malodia tells about how Titan’s Tanishq took the Indian Jewelry markets with a storm and how it minimized its industrial waste, how it came up with the Idea of Karigar Centers and how it provided world class facility to its employees. Let’s watch the video and know…
What is Tanishq famous for?
Why did Tata group venture into jewellery business?
How did Tanishq change the gold or jewellery market of India?
What is Impure to Pure scheme by Tanishq?
What is Gold Harvest Scheme by Tanishq?
What is Karigar Park?
What company of Tata earns the highest revenue?
What is Tanishq’s Gold exchange scheme?
What are the segments of Tanishq?
What is the difference among Zoya, Tanishq, CaratLane, Rivaah and Mia?
Why did Tanishq fail in beginning?
What made Tanishq succeed?
Is Tanishq best for buying gold?

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Rahul Malodia is a professional CA, Management Consultant, And Business Coach. He started a revolution for Businessmen, with a mission in his eyes of Business Freedom. He begins with a basic session where you will find every aspect of your business. It is applicable to every business, be it big or small.

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