30% of clothes bought in the UK are never worn, says Helen Roby, Research Fellow at the Open University Business School. The research she and her colleagues are conducting is aimed at helping consumers and the industry to develop more sustainable behaviour and reversing the current tide of 'fast fashion'.
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Research at The Open University [ Ссылка ]
Helen Roby's profile: [ Ссылка ]
Institute for Social Marketing (ISM) at The Open Universityhttp://www.open.ac.uk/oubs/ism/

Soundtrack from Audionetwork.com [ Ссылка ] [ Ссылка ] and [ Ссылка ] by Alex Arcoleo
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