It can be very easy to simply rely on word of mouth when it comes to winning new business, but as your business grows and you cast a wider net you will be targeting customers who have never heard of you.

When that happens, it doesn't matter how great your service is if they haven't heard of you before and don't have access to testimonials or reviews.

Unfortunately, a lot of people judge a book by its cover, and as such, you need to make sure that your cover, or promotional material, is outstanding.

In this video I give an example of why as well as great service, you also need to make sure you promotional materials are also top quality.



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