In this video we talk about the basics of Amazon Brand Analytics that was released back in Sept 2019.
The tool is a work in progress because it doesn't give you the 4th seller's information nor does it give you actually search volume, just an indication of where it ranks in the top 2 Million highest searched keywords on Amazon.com.
It doesn't quite give you a full picture of share of voice but you can learn how you perform on branded keywords and whether or not you actually have high search volume for your brand. You can tell which competitors are stealing market share and which of your keywords have the most traffic, etc. etc.
Stay tuned we will launch a few of these.
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