What challenges do online entrepreneurs face today?
Former CEO and president of 7-Eleven Toshifumi Suzuki once said: "Customers are willing to buy delicious things, but delicious things are also easy to get tired of."
Living in a digital age, we sometimes see entrepreneurs base their business on eye-catching appeals such as visual impressions and antic ideas, which can be trendy in the short term. But such popularity and deliciousness are similar by nature.
The advantage is that it can easily trigger customers' curiosity and the desire to buy; the disadvantage is that it will soon lead to boredom. Therefore, the commercial companies that started with short-term appeals in recent years, whether trendy, delicious, or attractive, face a challenging task: to return to the basics and become solid solutions to users' daily problems.
The food in the 7-Eleven convenience store is certainly not the most delicious, but if you are in a hurry and don't know what to eat, it provides a solid solution.
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