Sometimes, starting a business turns out to be an intimidating experience.

You start with immense passion, motivation and a strong will but end up on a completely different note.

Each time startups and innovations fail, an extensive amount of money, time, skills, and passion are wasted. However, if you are adopting the right approach, things can always turn your way.

And this can only be possible if you are good enough to develop new products or services successfully under conditions of great uncertainty.

It is what Eric Ries, an American entrepreneur, blogger, and author of The Lean Startup, prominently talks about in his book.

Eric sheds light on the 5 lean startup principles that can help startups build an adaptive culture to thrive in a rapidly changing world.

So, keep watching the video…

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