Smirnoff ICE 'keep it moving' (US) with its latest campaign to launch new Smirnoff ICE electric flavours.

To shines a light on two movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, myself.

The Keep it Moving campaign was also designed to show off the new product attributes by further celebrating inclusivity with a particular focus on dance as the ultimate platform where everybody can be included.

Production Company: BOLD Creative
Director: Zachary Heinzerling
Producer: Dave Knox
Casting Director: Nana Klimek
Agency: 72andSunny Amsterdam
Client: Smirnoff
Exec Creative Director: Guillermo Vega
Agency: 72andSunny New York
Executive Producer: Melissa Culligan
Dancers: Daniel Bryan, Hermi Berhane, Heroda Berhane, Nabih Kassam, Semhar Beyene, Vilma Jackson, Alim Jayda, David Ellington, Fifi Garfield, Alison Cameron, Stephen Collins, Anne-Line, Rob Lowe and Rebecca Withey.
HEADNOD DANCERS: Simeon, Dickson, Duwane T, LeeBee, Lee B, Marvel, Nimmer, Sunanda

***I DO NOT OWN THE RIGHTS TO THIS MUSIC. NO COPYRIGHT INFRINGEMENT INTENDED***
'This video uses copyrighted material in a manner that does not require approval of the copyright holder. It is a fair use under copyright law.’

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