The Gumball 3000 is an annual international celebrity motor rally that takes place on public roads. It was established in 1999 by Maximillion Cooper, with the aim of combining cars, music, fashion, and entertainment. The rally covers a distance of approximately 3,000 miles (4,800 km) and lasts for about seven days. Each year, around 120 drivers participate in the event, traveling across countries and continents in exotic cars.

The Gumball 3000 rally changes its route and starting/finishing points every year, with notable cities often being chosen as stop-off locations. London has been a common stop due to the rally's British founder. The event attracts celebrity participants, including musicians, actors, athletes, and other high-profile individuals.

While the Gumball 3000 is not officially a race, it has encountered various controversies and incidents throughout its history. In 2007, a tragic accident occurred in the Republic of North Macedonia, where two members of the public were killed after their car was hit by a speeding Gumball 3000 participant. The rally has also faced issues in different countries, including confiscated cars, speeding violations, and loss of driving licenses for some participants.

Overall, the Gumball 3000 is known for its unique blend of luxury cars, parties, and international travel, creating an exclusive and adventurous experience for its participants.

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