We launched 9 stories on instagram, one with each of the Whopper's famous ingredients. Inviting people to customize their Whopper, stories after stories. Each set of polls generated a unique coupon (that we send through a DM) for people to redeem their unique Whopper for free. But then, we put all the data on the grill to create the most popular Whopper for Spaniards: the Insta Whopper, available all across Spain for a limited period of time.
