Creating demand vs capturing demand! Gaetano DiNardi, Growth Advisor @Cognism is going through the different between creating demand and capturing demand. Gaetano says demand capturing is when you are marketing to problem aware solution seeking people and in creating demand, you are marketing to people who may not be fully aware of the problem. What do you think?
#b2bmarketing
#demandgeneration
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Cognism is the leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.
Cognism helps businesses connect and win their dream customers by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.
Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement platforms, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.
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