How do you find clients for your consulting business?

Most people want linear, mechanical approach to client acquisition.

I like to think more strategically about this, though. Ask yourself:
- Are you clear on who you're talking to?
- Who are you focused on?
- Are you clear of the problem facing that person?

If you're clear on who you're talking to and the problem facing them, then the mechanical process becomes a lot easier.

What I have found is that most people aren't clear about who they're talking to or what problem they solve. Starting there makes the rest of it easier.

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