The writing structure of the 4 P’s Formula provides a framework for you to follow to increase the persuasiveness of your direct-response copywriting. To enhance learning and recall of this useful framework, introduced herein is a modification of the 4-P’s Formula to create the 4 Pro-P’s Formula With Bonus 5th Pro-P, which specifies:
1) Proclaim Promise;
2) Provide Picture;
3) Produce Proof;
4) Propose Push; and
5) Propel Prospect – as a Bonus 5th Pro-P that highlights the persuasiveness provided by successful application of this useful framework. You can read more about the 5 Pro-P’s Formula for Persuasive Copywriting in my article entitled The 5 Pro-P’s Formula of Persuasive Copywriting – Breaking It Down. (Read More at [ Ссылка ])

Equipped with this framework, your writing can be more persuasive not because your writing is more manipulative, but because your writing reflects an understanding that persuasion is straight-forward for a high-quality product or service when a properly-targeted prospect is identified and then provided with the knowledge and tools to appreciate the relevance of the product or service to addressing her identified fear or desire. Hopefully you will be able to make effective use of the original 4 P’s Formula as well as the newly introduced 5 Pro-P’s Formula to increase the persuasiveness of your direct-response copywriting for many years to come.

свернуть