Would the promise of a reward get you up on your feet and moving more often? Health campaigners already know that offering people financial rewards can help them to lose weight and quit smoking. Kirk Plangger and his team from King’s College London have been running a trial to see whether a game-based system where people can earn points for physical activity and redeem them for real rewards can help them to develop an exercise habit. They’re looking for that sweet spot: the most relevant, effective and cost-effective combination of persuasive nudges and rewards that get the university’s staff moving more and reaping the rewards for their health as well as their pockets. What would it take to get you moving more?

This project is funded by the GetAMoveOn Network plus through EPSRC grant EP/NO27299/1

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