When doing their market analysis start-ups often refer to TAM, SAM, and SOM but what do these acronyms mean and why are they useful to investors when assessing an investment opportunity?

Calculating TAM, Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) can be helpful beyond the realm of just marketing. Business owners can use these calculations to determine the viability of a business. Product teams can validate new product offerings.

Ignoring these numbers can be detrimental. You could enter a market that doesn’t have a large enough market size to convince investors to back you, or you could set an unrealistic revenue goal for your business and burn your employees out.

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