The color of one of these towels is technically superior to the other one

Do you know which one it is?

If you guessed the darker towel, then you’d be right! And here’s why:

When manufacturers are making towels, at the end of the process they add in softeners—and sometimes even a silicone finish—to make new towels feel fluffier & lusher to you in stores.

BUT! That coating on the towel fibers reduces its absorbency. Darker and bold colors better represent a towel’s actual softness in the long-term cuz their dye helps resist, absorbing softeners. And once those softeners are washed out, the towels are going to revert to their true softness, regardless of color

my gf: "don't care, white towels are prettier 😐✋"

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