Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer” by Marcus Sheridan
In 2001, Marcus Sheridan and his two business partners started a fiberglass swimming pool installation company in Virginia. To market their business, they spent hundreds of thousands of dollars in advertising each year. But in 2008, with the crash of the real estate market, he almost lost his company. With barely enough money to keep paying the bills and certainly none to invest in any more advertising, Marcus did the only thing he could to market his business to keep it afloat.
He started answering customer questions.
Every question he ever got from a prospective customer went on his website in the form of blog posts, videos and ebooks.Questions about price, why his product is not a fit for every customer, the pros and cons of fiberglass pools vs concrete pools and so on.
And you know what happened?
His website became one of the highest trafficked swimming pool websites in the world. And the fear that his prospective customers had about buying a swimming pool from him went down, while their trust in his company soared. His business started to grow like never before, and it’s growing strong to this day.
As a result, Marcus has become a highly sought after global speaker and consultant in the digital sales and marketing world, working with hundreds of business of all sizes to become the most trusted voice of their industry.
In “They Ask, You Answer” Marcus walks you through his own journey and explains how your company can do the same thing, as well as the pitfalls along the way toward gaining the trust of your prospective customers by turning your company into a culture of teaching.
If you only read one marketing and sales book this year, please consider reading this one.I loved it.
And to listen to an interview with Marcus Sheridan about “They Ask You Answer,” visit [ Ссылка ]
