This week we stop coming up with new ideas and instead spend time to select the best one.

We do this through testing.

Testing in the 4 hour work week has 3 parts.

Best
Test
Invest

Best the competition, then test the better offer with a website, and invest in the profitable products.

Seems simple but as I learned there are a lot of bad ideas out there or ones that have already been done.

Next week: Understanding Our Audience

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