From The Startup of Seinfeld by Professor R. Scott Livengood (aka the Seinfeld Sensei) #startupofseinfeld #seinfeldsensei #livengoodsensei #entrepreneurship #startup #seinfeld

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Jerry and his friends were also brought into a seedy world that sought to bring cutting edge films to the masses in a less than legitimate manner.

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Jerry and George faced the added risks and uncertainties of operating in an illegal world. Brody had created a nice side business bringing bootlegged versions of theater films to the streets and forced Jerry, who showed particular potential with his skills, into this illegal activity. George, looking to impress a woman as the “bad boy,” willingly participated in the bootlegging but paid the price when he was caught. Both experienced the additional uncertainty – and downside – of working outside the law, which should be avoided by entrepreneurs who are interested in creating sustainable, legitimate business enterprises.

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