What's more important? To enhance the performance of your best players or to strengthen the weakest links in the team? Six-time New York Times bestselling author, writer of Tipping Point, Outliers and Talking to Strangers Malcolm Gladwell explains why we should turn to football if we want to build a fair future for all.

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About Brain Bar

Brain Bar, the biggest European festival on the future brings together the world’s most exciting visions. Lively, ambitious and unique, Brain Bar creates the stage for top trendsetters, decision-makers and challengers to exchange ideas in unusual and unrestrained conversation.

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