Lisa Johnson is a best selling author, award winning marketer, skilled researcher and one of the world's leading experts on women as consumers and the new generation of consumer, X's & Y's , and what organizations need to do to market to them. She is the founder and CEO of The Reach Group, an international marketing consultancy that helps companies create more compelling brand experiences for women and the connected generation of 18-40-year-olds. A leading authority on marketing to women, Lisa is the co-author of the highly acclaimed book, Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market. A sought-after corporate trainer, brand consultant and speaker, Lisa has an up-to-the-minute understanding of market forces, trends and consumers' buying minds. Book Lisa Johnson at Speakers.com. [ Ссылка ]
