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In this video I'm going to give you guys a step-by-step tutorial on how to run Pinterest ads and see here I'm able to get traffic to my offers anywhere between 10 to 20 cents per click. I'll show you how.
And before we can make the campaign we want to make sure that you use a Pinterest business account
You have installed Pinterest tag on your website to track page visits, purchases and so on.
When you have your Pinterest tag on the site, it helps Pinterest collect data about the users who click on your promoted pins, and to optimize your campaigns so that you can get more sales at a lower budget.
All you need to do is click on Ads then Conversions, and from here if you already have a verified domain, Pinterest will give you a few suggestions based on the system you use on your website.
Here, you can select your objective and budget, which are the first things you need to do. Your objective will depend on your niche and goals, but it will likely fall into one of three categories: building awareness, driving consideration, or getting conversions.
Building Awareness objective will basically show your ads to a maximum number of people on Pinterest. These ads can help you reach new audiences who may not have heard of your business before.
But that doesn't always necessarily mean you'll get the best ratio of clicks per impression with ads. So if your goal is to drive more visitors to your site, then you should use a Consideration campaign. It used to be called Traffic campaign so that explained even better what it gives you.
So in this case I have verified a Wordpress blog so you see the options I've got are Google Tag Manager, Worpdress itself and WooCommerce.
If you verified a Shopify store for example, the options for you would be different.
Timestamps:
00:00 - Set up your Pinterest business account to use Ads
00:25 - Install Pinterest Tag to Track Conversions
01:31 - Choose Campaign Objective
02:24 - Consideration Campaigns
04:23 - Campaign Budget and Schedule
05:20 - Choose your Target Audience
06:00 - Select Interests
07:46 - Add Keywords to your Pinterest ads
10:47 - Create a Pinterest ad or use existing pins
12:28 - Custom Audiences
